The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.

We encourage developers to think broadly about how performance affects a user’s experience of their page and to consider a variety of user experience metrics. Although there is no tool that directly indicates whether a page is affected by this new ranking factor, here are some resources that can be used to evaluate a page’s performance.

How to improve speed

One of the ways to speed up web loading times is to optimise your images, there are various was to do this but the following is a good start.

  1. start with images of the highest resolution, your not going to use them at this resolution instead you will use a photo editing program to reduce to a suitable size. Why? Because with jpeg images if you start wit low resolution you will quality very quickly, starting with higher resolution still loses quality but the end result is much better.
  2. Next you will need a photo editor like Adobe Photoshop, however, if you find that a bit pricey there are quite a few frew apps you can download.
  3. Once you have that adjust the image to a smaller size 500 x 500 is OK for a square picture or 500 x 300 if rectangular, these are approximate sizes, after that these photo editors give option to optimise for web, you may have to search the help file as each program will be different.