If you are looking for a new website or an upgrade to “Mobile Friendly” or simply a website makeover the first thing you need to keep in mind is that your website is a marketing tool and it’s for your customers not for you, in other words it must communicate to them about your business products and services. The following is not a definitive list however it is quite common to divide it up as follows (it can of course be customised to suit your particular business):
- About Us
- Company Profile
- Products or Services
- Contact Details
Of course one is not limited to 5 pages, different businesses will have different needs, a hotel for example could have a page for facilities within the hotel or data about their restaurants. You may also want to add a page of references, current customers, successes, a portfolio etc. The number of pages you use varies according to the needs of your business, take your time don’t rush it, look at other websites in a similar industry to yours, if you find one that you like decide why you like it and if it actually tells what they do. Be cautious of being tempted to use fancy animated graphics, think of your own experience in searching for a product or service – you click on a link that looks like a possible candidate and are presented with such an animation that tells you nothing about what you’re looking for and seems to take forever to load, what do you do? You go somewhere else = one lost potential customer.
This is particularly important in regard to mobile devices where data usage and time are at a premium, people using mobile devices to search for information, usually want quick response, so anything that uses data or time necessarily is not desirable on a website that is mobile friendly.
Pictures: once we get started and your ready to send us the pictures you want to use, please ensure that they are of the highest resolution and quality. The reason for this is that while optimising the pictures for best performance (quick loading), the resultant quality is much better when we start from a high quality picture. Please also give us a brief description of each picture (IMG001, IMG002 or whatever generic name your cell phone or camera gives is not very helpful or meaningful), It makes them easier to find and categorise as well as improving the chances of your website achieving better ranking on the search engines like Google, Yahoo, Bing etc.
Domain Name: Another task you will have is to choose a domain name (assuming you don’t have one already), this is the name that appears in the address line of your browser e,g, www.joeysburgers.co.za, often the name of the business (but not always). As it is possible that the name you want may already be taken, choose 5 or 6 that you like from most desirable to least desirable, you can only use the letters a-z for this and a hyphen (sometimes used for improved readability e.g.joeys-burgers.co.za). Here is a questionnaire in MS Word that will help and guide you.
Hosting: We have found quite frequently that our customers don’t always understand the difference between domain name and hosting, it is often believed that they are all part of the same thing. They are related but are not the same. Hosting in very simple terms is a space reserved on the internet to store your website, many companies offer this service and it is paid for as a separate service (usually monthly). A domain name is a unique name you give to your website (which is why we ask you to choose 5 in case the one you want is already taken), this is separate from the hosting, There is a company that keeps a domain registrar of all these names registered so that there can be no duplicates, this is a separate service and is paid for separately (usually annually) to a different organisation although a hosting company may do this on your behalf
Yep, now it’s our turn to do some work. Once you have put your ideas together, completed the checklist and sent it to us, we will then choose or a create a template that matches your corporate colours and logo. The content will be different from page to page of course, this ensures any visitors that they are still on your website.
What’s in a name
We will also register a domain name out of the list of 5 you supply and create a hosting account for you, assuming you don’t already have one. It is possible to build a single page website (just like this one), a popular modern trend. In this case all the data is there it’s simply divided into vertical sections each of which represents a “page”, which you scroll to. This is particularly good for the mobile user where data is at a premium and the website only needs to be downloaded once, rather than each page being downloaded when requested. Of course at the end of the day the choice is yours to make.
Under the “What you need to do” TAB we discourage you from being tempted to use animated graphics, again this is important for the mobile user where data is at a premium. There may however, be some widgets that can be quite useful such as feedback forms whereby the visitor can ask specific questions, a time zone clock, perhaps a currency converter for a hotel, as long as they have some relevancy to your business they’re OK but don’t overdo it.
As mentioned elsewhere on this website our aim is to build professional, mobile friendly websites for business, in the past we created four separate packages in order to make it easier for you, the customer, to understand. However, we have found that “mobile friendly” websites require considerably more work to create, as do on-line shopping websites, At the end of the day there is really no one price for a website it depends on what the customer wants and how much work we are required to do, so we will provide a quotation per job. However, there are some things we can offer a set price for, subject to change without notice, see the list below.
- Adding a large product list to the website R2 500.00
- A separate catalogue R250.00 / page
- Monthly maintenance R500.00 (if there are frequent changes), this will provide 5 hours of our time each month for the maintenance of your website, should the 5 hours be exceeded the additional hours are billed at the Ad Hoc rate.
- Ad Hoc maintenance (for less frequent changes) R150.00 / hour
As an alternative option we also offer monthly packages which some might find easier.
- Basic Brochure website including initial domain registration, monthly hosting, occasional minor maintenance changes and basic SEO work, it does not include Annual domain renewal, R650.00 / Month
- CMS Type Website. This type of website is ideal for websites such as shopping websites where the information could change regularly, this includes initial domain registration, monthly hosting, occasional minor maintenance, basic SEO work. It does not include annual domain renewal. R850.00 / month. With this type of website it is possible for the customer to do their own changes, should they wish to do so then the monthly charge is reduced to R700.00 / month.
You may find that your website does require regular changes, it may be nice to be able to do it yourself but you just may not have the time. In addition to that some of the changes may be a bit more technical. Because of this we do offer a monthly maintenance service. This will basically give you 5 hours of our time at a reduced labour rate. Should that 5 hours be exceeded then every hour over the 5 is charged at the normal labour rate.
Mobile Friendly Conversions:
Have you searched on Google recently? Did you notice some of the websites have the following text underneath the main heading “Your page is not mobile-friendly.” does you google entry appear like this, click on the link you will be able to test your website. If you’re happy with the basic design of your website, but if it’s not mobile friendly and you would like it to be, we can convert it for you the desktop version will remain basically the same, there will be some compromises to make it mobile friendly mainly due to the smaller screen size. R500.00 / page converted.
Search Engine Optimisation (SEO):
Basic search engine optimisation is always done as part of building a website which involves a substantial amount of work of ensuring suitable keywords, the length of the title, the length of the meta description and more. Although that helps it is not the end of the story. Don’t believe the offers of getting you to page 1 in a day, if they do they’re cheating (violating Google’s rules), and whilst they may get you to the top you won’t be there for long Google quickly identifies these and usually kicks them off Google altogether. Proper SEO work takes time. We offer 3 basic packages starting at R1200.00 / month this will include a site analysis correction of any design errors, keyword search, monitoring of several other parameters involved in improving your SEO ranking on the search engines